A tyre puncture e.g. because of a spike may be dangerous – in any case it is annoying. Continental AG developed a solution for this: A flexible innerlayer that seals punctures up to a diameter of 5 mm.
To promote the innovation’s advantages to the tyre retailer, Continental commissioned the development of a web-based training.
For the realisation we decided to use as central theme a movie with two alternative endings. An outing to a lake ends in the first scenario with a tyre puncture waiting for help. In the second scenario ContiSeal tyres are being used and the outing ends partying at the lake as planned. Like this we achieved that the advantages are easy to grasp and even are perceptible by the learner.
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