Project description

Each autumn drivers in many European countries have to change from summer to winter tyres. But why is it crucial to change tyres? And what are the legal requirements for winter tyres?

Our client, Continental AG, ordered a web-based training for tyre retailers from us that answers these questions and introduces selected winter tyres at the same time.


The training concentrates on the benefits of winter tyres when driving on snow and explains the legal requirements based on commonly known situations and a short video. The video shows a self-performed experiment which illustrates that at low temperatures the rubber compound of winter tyres remains more flexible than the rubber compound of summer tyres.

Beautiful winter landscapes create the right atmosphere for this trainig. Thus, the training is not only informative. It also raises the participants’ excitement for the cold season.

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