What is driving comfort? And how does the contribute to this? The goal of this product training for tyre retailers is to introduce Continental’s new summer tyre and to explain its special characteristics particularly with regard to driving comfort.

Coming from an analysis of the client material we developed a didactical concept and adapted the wording of the technological tyre features to address the particular target group. At the same time we established a catchy imagery on the subject of driving comfort. Together with clear animations and video sequences this supports a deeper understanding of the learning content.

Client:
Continental