Van tyres are a promising market segment with great potential for sales as it is relevant for commercial customers like parcel services and craftsmen and private customers who drive a caravan or a family van. Our client, Continental AG, wants to raise awareness for their van segment with the tyre retailers. They commissioned a web-based training that introduces two van tyres of their own brand Uniroyal: the summer tyre RainMax 3 and the all-season tyre AllSeasonMax. The special challenge: It was supposed to be a short learning nugget using their corporate design that could be done by the tyre retailers during their normal working hours.

During the workshop with our client we decided to split the content into two learning nuggets. The learning environment reflected the clear style of Uniroyal. The tyre technologies were explained in simple language. Interactive elements invited the participant to explore the tyre profiles further. The result is two short trainings that are easily squeezed in and transfer all important information the tyre retailer needs for his sales pitch.