The corporated brands Audi, Skoda, SEAT and VW Nutzfahrzeuge differ from the core brand Volkswagen in structure and design. To reflect these differences in the series of web-based trainings for salesmen our client Volkswagen Financial Services AG commissioned us to adapt the trainings to the different brands, for example Audi.
For the target group of Audi car dealers the contents of the study packs had to be adapted and partly redesigned. We designed the web-based trainings according to the corporate design guidelines: vehicles, car dealership as well as individually illustrated customer and salesmen characters create the necessary practical relevance and the identification with the brand.
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