The tyre’s pattern is decisive for its driving characteristics: It has an influence on the cornering behaviour as well as on the tyre’s performance on ice and snow. Furthermore, the pattern is closely related to the tyre’s noise. The web-based training (WBT) Pattern is part of the English-language Tire Onboarding series consisting of 10 modules commissioned by our client Continental.

It was a special challenge to make the complex content easy to comprehend – especially as many participants have only little or no prior knowledge. To ensure easy grasp, we used clear graphics and animations as well as video material. Quiz screens of great diversity activate the participants and allow them to check their learning progress.