In Germany alone, there are about three million trucks on the road. Hence there is a high demand for wide-ranging tyre and maintenance services. Conti 360° Fleet Services is satisfying this need for truck and bus fleets.

The Continental organisation wanted a web-based training to create awareness of this service. At the same time the training was supposed to convince the participants of the advantages of a service partnership with Conti 360° Fleet Services.

During production we decided to combine classic knowledge transfer with the story of tyre retailer Sven H. – a fictitious character designed specifically for this training. Thus, the participants receive detailed information about Conti360° Fleet Services on the one hand. On the other hand, they are able to watch the training from their own perspective as tyre retailers. Sven H. increases the participants’ awareness of the topic and helps them to understand why it is worth becoming a member of the Continental Fleet Services network.